1. **Impact of Digital Realm on Buying Choices:**
– Customers’ purchasing decisions in the digital world are increasingly shaped by factors beyond the control of brands and companies.
– Interactions with search engines, online recommendations, reviews, and other information sources play a crucial role in shaping consumers’ buying behavior.
2. **Growing Influence of Digital Devices:**
– With the widespread use of digital devices like mobile phones, computers, and tablets, consumers are more inclined to use these platforms to gather information before making purchasing decisions.
– The digital environment has a growing influence on consumers’ minds and behaviors, particularly in the context of online shopping.
3. **Interactive Decision Making in Online Shopping:**
– Interactive decision-making processes in online shopping environments can influence customers’ purchasing decisions.
– Online reviews and customer interactions contribute to shaping the decisions of potential buyers.
4. **Factors Affecting Risk Perception:**
– Risk and trust are crucial factors affecting consumers’ behavior in digital environments.
– Customers may perceive greater risks in online shopping compared to offline shopping, including concerns about product satisfaction, after-sale services, and language comprehension.
5. **The Role of Trust in Consumer Behavior:**
– Trust is a significant driver of customer behavior in digital environments, influenced by attitudes, expectations, and product perceptions.
6. **Product Selection and Checkout:**
– Customers often discover products by visiting retailer websites or using shopping search engines to find and compare different sellers.
– Online shopping carts let customers add multiple items and modify quantities, similar to filling a physical cart.
– Checkout collects payment and delivery details, with options to create accounts for faster future purchases.
– Though some stores accept orders by phone or email, sensitive payment info should not be shared through these less secure channels.
